APEX MECHANICAL LTD
A Website designed to facilitate both scheduling and service requests for Apex Mechanical's clients.
Project overview
The Apex Mechanical LTD website is designed to provide future clients with detailed information about the company’s services and showcase the quality of their work through a portfolio of past projects.​
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Our goal is to establish their presence in the construction industry by creating a user-friendly, visually appealing, and intuitive website. The design ensures potential clients can easily find answers to their questions, guiding them toward choosing Apex as their trusted contractor.
Challenge
The Apex Mechanical LTD website project originated as part of a freelance contract, where the goal was to create a digital presence for a mechanical construction company. The objective was to provide a platform that informs potential clients about the company’s services, showcases their portfolio, and facilitates easy communication for project collaboration.
During the initial research phase, conversations with stakeholders and a competitive analysis revealed that many construction websites lacked user-friendliness and clear communication of services. Additionally, clients often found it difficult to trust companies based solely on technical descriptions without visual evidence of their work quality.
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The main challenges of this case study were the following:
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Designing a website that is intuitive and easy to navigate.
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Presenting the company's portfolio in a visually compelling and organized way to build trust and credibility.
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Ensuring potential clients can quickly find answers to their questions and accessible way for users to contact the company and inquire about services.
Objectives
To design a user-friendly website for a construction company that provides clear information about their services, showcases their portfolio, and offers direct access to contact the owner for project collaboration.
Project scope
End to end website, branding.
Tools
Figma
Adobe Illustrator
Photoshop
Midjourney
Deliverables
UX/ UI design
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Competitive analysis.
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User survey and one on one interviews.
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Site maps.
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Personas.
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Low fidelity wireframes.
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High fidelity mockups and prototypes.
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Usability tests and findings.
Role
UX designer (Research, visual design, interaction design, usability testing).
Project duration
4 months.
Background
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Company Expertise & Services
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Business Goal & Credibility
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Website Challenges & Solutions
Apex Mechanical LTD is a mechanical contracting company established by professionals with many years of expertise in the mechanical contracting industry. Specializing in planning, designing, installing, and maintaining mechanical systems, Apex serves building owners and developers across commercial, industrial, institutional, and residential sectors.
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The company’s goal is to attract the right clients by establishing a strong professional presence online. By showcasing a portfolio of successful projects and collaborations with renowned industry leaders, Apex Mechanical LTD builds trust and credibility with potential clients.
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A key challenge in creating the website was ensuring it not only reflects the company's expertise but also engages visitors effectively. The website was designed to be user-friendly, visually appealing, and easy to navigate—ensuring that prospective clients can quickly find the information they need and feel confident in collaborating with Apex.
Research
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Competitive analysis
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One on one interviews
Competitive analysis
Analysing some of the most popular food apps, revealed that they provided interesting features as group orders, discounts, and advance order pickups. These apps showcased their food truck menus with visually appealing displays, including detailed food descriptions, prices, and a user-friendly rating system, all presented through aesthetically pleasing designs. Unlike Uber Eats, the food truck apps currently available in the market do not provide delivery services that enable you to track the progress of your order. Find PDF below.
While a competitive analysis provided valuable insights into various food applications, obtaining direct feedback from users is crucial during the app design process. To achieve this, we conducted one-on-one interviews with diverse user demographics.